China Gift Card Business and Investment Report 2026: Market to Reach $268 Billion by 2030 - Alibaba and Tencent Lead as Platform-Integrated Ecosystems Drive Prepaid Value Adoption

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• By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 190.04 billion to approximately USD 268.98 billion

  80% confidence

• Standalone gift card providers are unlikely to gain a meaningful share unless tightly coupled to dominant platforms

  80% confidence

• Cross-platform interoperability will remain constrained, favouring incumbents with scale and regulatory alignment

  80% confidence

• Independent, cross-platform gift card aggregators play a limited role compared to Western markets, as platform owners retain tight control over issuance and redemption

  80% confidence

• The gift card market in China achieved a CAGR of 8.1% during 2021-2025

  80% confidence

• Over the next 2-4 years, competitive intensity will increase within ecosystems but remain limited across ecosystems

  80% confidence

• China's gift card market is characterised by high competitive concentration within large platform ecosystems rather than fragmentation among specialist gift card players

  80% confidence

• The Gift Card market in China is expected to grow by 7.5% on annual basis to reach US$204.29 billion in 2026

  80% confidence

• The market is forecast to grow at a CAGR of 7.1% from 2026-2030

  80% confidence

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